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Western Auto Supply Company



   Western Auto Supply Company was founded in 1909, by George Pepperdine in Kansas City. It started out as a mail order catalog at first, he later opened his first retail store in 1913. He started out by sell parts for the Model T Ford. Model T's were sold without windshields, fenders and many other things that we take for granted today. Western Auto expanded to 250 stores in 1959. Western Auto merged with Advance Auto Parts in 1998.

   Through the years Western Auto expaned sales in many areas. In 1941 they started to carry the Western Flyer Outboard. They sold a 2.5 and a 5 horsepower. There brand name after the War was Wizard and they expanded to carry a full line of outboards.



Sold Under The Following Private Brand

  Brand Name     Years Sold            Outboard Manufacturer         
Western Flyer 1941 - 1942 Gale Products
Wizard 1940 - 1957 Kiekhaffer Corp  (Mercury)
Wizard 1957 - 1958 Oliver
Wizard 1959 - 19?? McCulloch



Discount Marine Parts
Phone       4524 D Road  •  PO Box 98       Fax
906-466-2180       Bark River, MI 49807       906-466-0217

www.discount-marine-parts.com

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Last Modified: 4/5/04